capitalism now wants us to be single.

As capitalism sinks into stagnation, corporations have realised that there are two new growth strands – firstly, in the emerging singles market and secondly in encouraging divorce and the concept of individual freedom. This can be seen in changes in advertising, with products as diverse as burgers and holidays being targeted towards singles - in particular single women. New ads for Honda and Citibank expound solitary self-discovery and relationship postponement over coupledom.


It now makes economic sense to convince the populace to live alone. Singles consume 38% more produce, 42% more packaging, 55% more electricity and 61% more gas per capita than four-person households, according to a study by Jianguo Liu of Michigan State University. In the US, never-married single people in the 25-to-34 age bracket, now outnumber married people by 46%, according to the Population Reference Bureau. And divorce is a growth market: one broken family means that two households have to buy two cars, two washing machines, two TVs. The days of the nuclear family as ideal consumption unit are over.

http://www.guardian.co.uk/books/booksblog/2012/aug/11/ewan-morrison-capitalism-single

when the multinationals  moved back to India at the end of the last century  they realised that the extended family structures like the Hindu Undivided Family stood in the way of the growth . their marketing strategies were consciously geared to breaking up The Family . creating insecure individuals who would then go out and busy themselves with  " retail therapy" 

Families. and Family Values are, it seems, just slogans for politicians who are payed by and selling Capitalism.