𝗔 𝗖𝗔𝗠𝗣𝗔𝗜𝗚𝗡 𝗧𝗥𝗔𝗖𝗘𝗗 𝗧𝗢 𝗜𝗦𝗥𝗔𝗘𝗟 𝗦𝗣𝗘𝗡𝗧 𝗠𝗜𝗟𝗟𝗜𝗢𝗡𝗦 𝗣𝗨𝗦𝗛𝗜𝗡𝗚 𝗧𝗛𝗘 "𝗚𝗥𝗘𝗔𝗧 𝗥𝗘𝗣𝗟𝗔𝗖𝗘𝗠𝗘𝗡𝗧" 𝗖𝗢𝗡𝗦𝗣𝗜𝗥𝗔𝗖𝗬 𝗔𝗖𝗥𝗢𝗦𝗦 𝗘𝗨𝗥𝗢𝗣𝗘

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𝗔 𝗖𝗔𝗠𝗣𝗔𝗜𝗚𝗡 𝗧𝗥𝗔𝗖𝗘𝗗 𝗧𝗢 𝗜𝗦𝗥𝗔𝗘𝗟 𝗦𝗣𝗘𝗡𝗧 𝗠𝗜𝗟𝗟𝗜𝗢𝗡𝗦 𝗣𝗨𝗦𝗛𝗜𝗡𝗚 𝗧𝗛𝗘 "𝗚𝗥𝗘𝗔𝗧 𝗥𝗘𝗣𝗟𝗔𝗖𝗘𝗠𝗘𝗡𝗧" 𝗖𝗢𝗡𝗦𝗣𝗜𝗥𝗔𝗖𝗬 𝗔𝗖𝗥𝗢𝗦𝗦 𝗘𝗨𝗥𝗢𝗣𝗘

𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗿𝘀 𝘀𝗮𝘆 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗲𝘃𝗲𝗿 𝗱𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗲𝗱, 𝘀𝗽𝗿𝗲𝗮𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝗮𝗿-𝗿𝗶𝗴𝗵𝘁 "𝗚𝗿𝗲𝗮𝘁 𝗥𝗲𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁" 𝗰𝗼𝗻𝘀𝗽𝗶𝗿𝗮𝗰𝘆 𝘁𝗵𝗲𝗼𝗿𝘆, 𝘄𝗮𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝗶𝗻 𝗜𝘀𝗿𝗮𝗲𝗹. The report, Manufacturing the "Great Replacement", was published on 29 October by 𝗠𝗮𝗿𝗰 𝗢𝘄𝗲𝗻 𝗝𝗼𝗻𝗲𝘀, a professor at Northwestern University's Doha campus, and independent researcher 𝗦𝗼𝗵𝗮𝗻 𝗗𝘀𝗼𝘂𝘇𝗮. 𝗟𝗲 𝗠𝗼𝗻𝗱𝗲 first reported it.

𝗧𝗵𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗿𝗮𝗻 𝗳𝗿𝗼𝗺 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬𝟮𝟯 𝘁𝗼 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮𝟬𝟮𝟲 𝗶𝗻 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟯𝟬 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀. It cost an estimated £𝟲 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 and reached an estimated 𝟴𝟬𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗮𝗱 𝗲𝘅𝗽𝗼𝘀𝘂𝗿𝗲𝘀 on Meta, YouTube and TikTok. 𝗙𝗿𝗮𝗻𝗰𝗲 was the main target, with almost half of the recorded reach. Earlier phases also hit Croatia, Germany, Sweden, Spain and the UK.

𝗧𝗵𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝘄𝗮𝘀 𝗿𝗮𝗰𝗶𝘀𝘁 𝗮𝗻𝗱 𝗮𝗻𝘁𝗶-𝗠𝘂𝘀𝗹𝗶𝗺. Ads claimed "THIS IS AN INVASION" and "QATAR IS ISLAMISING EUROPE", using ordinary European street scenes as supposed proof of a plot. The "Great Replacement" is a 𝗱𝗲𝗯𝘂𝗻𝗸𝗲𝗱 𝘄𝗵𝗶𝘁𝗲 𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘀𝘁 𝗰𝗼𝗻𝘀𝗽𝗶𝗿𝗮𝗰𝘆 𝘁𝗵𝗲𝗼𝗿𝘆 that claims white Europeans are being deliberately replaced by non-white, mostly Muslim, migrants.

𝗧𝗵𝗲 𝗲𝘃𝗶𝗱𝗲𝗻𝗰𝗲 𝗽𝗼𝗶𝗻𝘁𝗶𝗻𝗴 𝘁𝗼 𝗜𝘀𝗿𝗮𝗲𝗹 𝗶𝘀 𝘁𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹. Video files contained 𝗛𝗲𝗯𝗿𝗲𝘄 𝗳𝗼𝗹𝗱𝗲𝗿 𝗻𝗮𝗺𝗲𝘀, production followed a Sunday-to-Thursday working week, and editing clocks changed with Israeli daylight saving time. A Wikipedia editing session linked to the campaign exposed an 𝗜𝘀𝗿𝗮𝗲𝗹𝗶 𝗜𝗣 𝗮𝗱𝗱𝗿𝗲𝘀𝘀.

Material also passed through the PR firm of 𝗝𝗼𝗵𝗻𝗻𝗶𝗲 𝗠𝗼𝗼𝗿𝗲, former head of the Gaza Humanitarian Foundation.

𝗧𝗵𝗲 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵𝗲𝗿𝘀 𝗱𝗼 𝗻𝗼𝘁 𝗰𝗹𝗮𝗶𝗺 𝘁𝗵𝗲 𝗜𝘀𝗿𝗮𝗲𝗹𝗶 𝗴𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁 𝗿𝗮𝗻 𝗶𝘁. Dsouza said they "can't really assert that it definitely is Israel", but that the entities involved are based in Israel and 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝘁𝗼 𝗜𝘀𝗿𝗮𝗲𝗹𝗶 𝗴𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀. Both researchers work at a Qatar campus, and the campaign attacks Qatar. 𝗠𝗲𝘁𝗮 confirmed their findings on an earlier phase in 2024, run through a Vietnamese front company, but said it did not know who paid for it. We found no response from Israel.

𝗗𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗴𝗲𝗻𝗼𝗰𝗶𝗱𝗲 𝗶𝗻 𝗚𝗮𝘇𝗮, 𝗮 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗽𝗿𝗼𝗱𝘂𝗰𝗲𝗱 𝗶𝗻 𝗜𝘀𝗿𝗮𝗲𝗹 𝗳𝗲𝗱 𝗘𝘂𝗿𝗼𝗽𝗲'𝘀 𝗳𝗮𝗿 𝗿𝗶𝗴𝗵𝘁 𝗮 𝗰𝗼𝗻𝘀𝗽𝗶𝗿𝗮𝗰𝘆 𝘁𝗵𝗲𝗼𝗿𝘆 𝗮𝗯𝗼𝘂𝘁 𝗠𝘂𝘀𝗹𝗶𝗺𝘀. Europe needs to know who paid for it, and Meta, YouTube and TikTok need to explain why they 𝗸𝗲𝗽𝘁 𝘁𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗺𝗼𝗻𝗲𝘆.

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