chromophobia and celebrating colour.

'Chromophobia' by  David  Batchelor is a book  I have found more than fascinating. It made me  aware of the  politics of  Colour 

In Batchelor's own words :

The notion that colour is bound up with the fate of Western culture sounds odd, and not very likely. But this is what I want to argue: that colour has been the object of extreme prejudice in Western culture. For the most part, this prejudice has remained unchecked and passed unnoticed. And yet it is a prejudice that is so all-embracing and generalized that, at one time or another, it has enrolled just about every other prejudice in its service. If its object were a furry animal, it would be protected by international law. But its object is, it is said, almost nothing, even though it is at the same time a part of almost everything and exists almost everywhere. It is, I believe, no exaggeration to say that, in the West, since Antiquity, colour has been systematically marginalized, reviled, diminished and degraded. Generations of philosophers, artists, art historians and cultural theorists of one stripe or another have kept this prejudice alive, warm, fed and groomed. As with all prejudices, its manifest form, its loathing, masks a fear: a fear of contamination and corruption by something that is unknown or appears unknowable. This loathing of colour, this fear of corruption through colour, needs a name: chromophobia.

Chromophobia manifests itself in the many and varied attempts to purge colour from culture, to devalue colour, to diminish its significance, to deny its complexity. More specifically: this purging of colour is usually accomplished in one of two ways. In the first, colour is made out to be the property of some ‘foreign’ body - usually the feminine, the oriental, the primitive, the infantile, the vulgar, the queer or the pathological. In the second, colour is relegated to the realm of the superficial, the supplementary, the inessential or the cosmetic. In one, colour is regarded as alien and therefore dangerous; in the other, it is perceived merely as a secondary quality of experience, and thus unworthy of serious consideration. Colour is dangerous, or it is trivial, or it is both. (It is typical of prejudices to conflate the sinister and the superficial.) Either way, colour is routinely excluded from the higher concerns of the Mind. It is other to the higher values of Western culture. Or perhaps culture is other to the higher values of colour. Or colour is the corruption of culture. [...]

David Batchelor, excerpt from Chromophobia, London: Reaktion, 2000, p. 22-23.

http://www.davidbatchelor.co.uk/books/chromophobia/

The book actually made me switch from shooting  in black and white  to shooting in colour. It was a conscious and very political move aimed at negating a certain controlling aestthetic and  recovering  a  space that  was more in harmony with what I saw all around me. A celebration of colour. A love for it that was not informed by any ideas of clashing colours or colours that were too "Hot". 

And today I came across this interesting little article on  how colour works. Cognitively.   I hope to read the full  essay soon, Until then, stop fearing colour.  Celebrate  colour.                           Colour works .  Wonderously. 

For an all-natural brain boost, skip the pills and hit the colors.

In the latest and most authoritative study on color’s cognitive effects, test subjects given

 attention-demanding tasks did best when primed with the color red. Asked to be creative, they

 responded best to blue.

"Color enhances performance," said study co-author Juliet Zhu, a University of British Columbia 

psychologist.

http://www.wired.com/wiredscience/2009/02/coloreffects/?utm_source=Contextly&utm_medium=RelatedLinks&utm_campaign=

Bliss !