Israeli officials are “pissed” after Brad Parscale’s massive pro-Israel influencer campaign fails spectacularly.
https://x.com/RealCandaceO/status/2077410989717299527
This article is worth a read. Israel literally thought they could purchase our perception of them with money. Now they are angry because despite tens of millions of dollars spent on “influencers”, we hate them more than ever.
It really is a shame they didn’t offer me money to consult for them and explain why this campaign was never going to work.
It’s just a different world. Ad spend and crisis PR firms no longer equal results. In fact, they tend to have the exact opposite desired effect.
You can’t spend (or sue) your way into popularity anymore. Extreme power plays featuring limitless budgets, slick-talking lawyers, and DC connections makes people (left and right) resent you because you clearly resent them and think they are unworthy of an honest conversation.
Try articulating why they should support or believe you outside of “because we’re rich and powerful and will destroy you if you don’t”.
Free advice!
time.com/article/2026/0
posted by Satish Sharma at
15:34
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