Satish Sharma photographer, on Rajiv Gandhi's Mr. Clean image, streets deconstruct a leader's image

Satish Sharma says "Basically it began when Rajiv Gandhi hired an advertising agency to sell him and the whole idea was that they marketed him as Mr. Clean. My idea was that if they are marketing him then let's see what happens to them marketing that image that's created. Finally like it's all there on the streets. The way the street treats and deconstructs the whole leader." What makes the leader, This footage is part of the broadcast stock footage archive of Wilderness Films India Ltd., the largest HD and 4K collection from South Asia. The collection comprises of 150, 000+ hours of high quality broadcast imagery, mostly shot on 4K, 200 fps slow motion and Full HD. Write to us for licensing this footage on a broadcast format, for use in your production! We are happy to be commissioned to film for you or else provide you with broadcast crewing and production solutions across South Asia. We pride ourselves in bringing the best of India and South Asia to the world

https://www.youtube.com/watch?v=nR9LItoqlz8

November 3, 1997
ISSUE DATE: November 3, 1997UPDATED: May 16, 2013 17:37 IST
INDIA TODAY

Deconstructing The Politician - Satish Sharma
(Eicher Gallery; October 24 To November 11).

Denied easy access to the political powers that be "because I am not accredited", this immensely talented photographer has turned to the images of politicians that they themselves propagate - through the media, on hoardings and posters, in parks, plastered on street walls.
It is not the inner self, but the carefully nurtured public image that Sharma seeks to examine and capture. An impressive display.