‘Iran is here?’: Israeli supermodel Bar Refaeli’s niqab ad sparks Islamophobia cries
Bar Refaeli’s new clothing ad has sparked outrage over its depiction of Muslims. It shows the Israeli supermodel taking off a niqab and suggesting that there is no freedom in Iran.
Images of Rafaeli wearing the Islamic headcover appeared in newspapers and on billboards around Israel this weekend, all featuring the words, “Iran is here?”
On Monday, the accompanying ad was shown on television and on social media. Rafaeli appears wearing a face veil and head cover, which she soon rips off to reveal her long blond hair, a crop top and jeans. The ad is for a new line from the clothing brand Hoodies, which she partially owns.
As Refaeli dances around, enjoying her Hoodies clothing, a song plays with the lyrics, “it's all about freedom, finally breaking the chains, costing my freedom.”
“Freedom is basic,” Refaeli says at the end. The supermodel has since deleted the video from her Instagram, but it remains on the Hoodies’ Youtube channel.
Bar Rafaeli decides to be woke - by being Islamophobic.pic.twitter.com/JfPllXTYqv
It’s a niqab and actually not common in Iran
Another version of the ad has been released, which includes an Israeli transgender actress, a Hasidic TV presenter and an Ethiopian-Israeli model, suggesting the clothing line attempted to promote diversity - so long as there are no Muslims involved.
Many expressed disappointment with the ad, with a number of people pointing out that the ad appears to promote racial stereotypes. For others, the dancing for freedom was a little close to the bone, given the lack of freedom afforded to Palestinians living under Israeli control and those trapped in Gaza.
This has to be the most ignorant and racist ad I’ve ever seen and I can’t believe a whole company approved this.. I’m disgusted and at a loss of words. pic.twitter.com/oiY1XB27EH
Ad depicts @BarRefaeli taking off a niqab followed by lyrics "finally freedom". This is disgusting. Expecting companies like @Cosmopolitan & @giorgioarmani to drop her, unless y'all are cool with a brand ambassador spreading messages like this. pic.twitter.com/fkHpdojOAI
This is disgusting and absolutely inappropriate, especially considering the atrocities experienced by Palestinians on behalf of the Israeli government. Totally missed the mark. #ShameOnYou @BarRefaeli
A commercial launched by the Israeli super model @BarRefaeli pushing the Islamophopic narrative of the oppressed woman taking off her hijab and get liberated.
In my society women who wear a hijab are just as free as every other women. So U know where to push ur freedom propaganda pic.twitter.com/Gp2qhURCRs
Of course, Iran imposing conservative attire on women is indeed oppressive. But an Israeli model who does PR work for her country's war against the indigenous Palestinian population taking a cultural jab at Iran's culture is quite rich! thedailybeast.com/israeli-model-…
The anti-Iranian scaremongering of the ad lines up with the agenda pursued by Israeli Prime Minister Benjamin Netanyahu, who considers Iran an enemy and attempts to drum up fears about its threat to the world.
Disturbing ad campaign in Tel Aviv, targeting both African refugees and Muslim Palestinians. "Us or them."
Zero sum politics awaits bus riders.
h/t @davidsheen pic.twitter.com/fCQ5YSrtT9
n Dizard
In the lead-up to Tuesday’s municipal elections, a number of campaign ads stoking anti-Muslim sentiment and scare tactics have appeared around Israel.
P S.
Having lived in Iran I know that this is not the way Iranian women ' cover up'.
Scarves that, nowadays, barely cover their hair . and not face veils. are the norm there.
Even the hardcore Iranian 'hijabis' don't wear this kind of very 'Arabic' face veil .
It is mostly Israel.'s newfound friends , Arab Monarchs . who cover up their women in this way.
The Israeli stereotyping and propaganda are way off their mark - just like their infamous 'hasbara' which seems to follow Goebbel's rules about repeating a Big Lie so often that it becomes believed ' fact.'
posted by Satish Sharma at
07:36
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