seeing is not believing , tis all maya

Marketing aimed at Kids is  nothing new. Supermarkets place kiddie goodies at  kiddie eye level. 

This use of an old technology, though, pushes the  selling game to another level.  This particular ad is a 'goody' one but imagine images that only kids can see being used for other purposes - with no adult awarenes or  supervision.  

This just reinforces my old take on images. They are all illusions -maya . And they are about creating and selling more  maya. Money making, world destroying maya. 

The world is an illusion - a  leela, a play/ploy of the powerful  modern gods 

 

The secret ad that only kids can see

Staff writers

Imagine a child is walking the streets with their abuser. How do you reach them, without alerting the adult beside them?

Imagine a child is walking the streets with their abuser. How do you reach them, without alerting the adult beside them?

A Spanish organization called the Aid to Children and Adolescents at Risk Foundation (ANAR) have released an ad that does just that - watch the video to see it in action.

The way it works is surprisinly simple. A lenticular top layer shows images at different angles. When someone taller than 135cm looks at it, they see the image of a a sad child and the message: "sometimes, child abuse is only visible to the child suffering it."

However, when a child under the age of about 10 looks at the ad, they see bruises on the boy's face with this message: "if somebody hurts you, phone us and we’ll help you", along with a phone number.

The innovative campaign was created by ad agency Grey Spain, who have said that it has achieved its main objective: "[To] raise awareness of the Foundation and their phone number 116 111 for children and teenagers at risk."

It is esimated that almost one in five (19 per cent) of the adult population in Spain have suffered child sexual abuse.

http://www.essentialkids.com.au/younger-kids/kids-behaviour-and-discipline/the-secret-ad-that-only-kids-can-see-20130507-2j5b9.html