Remembering Marshall McLuhan
The electric light bulb is a classic example of of pure information .
It has no content or , rather, its content is whatever it illuminates.
It serves simply to expand the scope of human activity on a colossal scale , but is quite indifferent to whatever particular activity it casts its light upon.
It is a Medium without a Message
The electric light bulb is a classic example of of pure information .
It has no content or , rather, its content is whatever it illuminates.
It serves simply to expand the scope of human activity on a colossal scale , but is quite indifferent to whatever particular activity it casts its light upon.
It is a Medium without a Message
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